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~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Kundenzufriedenheit"
~subject:"Markenführung"
~subject:"Werbewirkung"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Kundenzufriedenheit
Markenführung
Werbewirkung
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Product quality
17
Produktqualität
17
USA
17
Brand love
16
Corporate Social Responsibility
16
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301
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Guzman, Francisco
9
Fetscherin, Marc
4
Hegner, Sabrina
3
Rindell, Anne
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Abratt, Russell
2
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Balasubramanian, Siva Kumar
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Christodoulides, George
2
Coker, Kesha K.
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
Dwivedi, Abhishek
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kang, Jiyun
2
Khan, Huda
2
Kohli, Chiranjeev
2
Kowalczyk, Christine M.
2
Krystallis, Athanasios
2
Kwon, Wi-suk
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Machado, Joana César
2
Michaelidou, Nina
2
Odoom, Raphael
2
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The journal of product & brand management
Journal of business research : JBR
796
Journal of retailing and consumer services
767
International journal of hospitality management
306
The journal of brand management : an international journal
285
Psychology & marketing
203
Journal of marketing communications
185
The journal of services marketing
165
Asia Pacific journal of marketing and logistics
164
European journal of marketing : EJM
155
International journal of advertising : the review of marketing communications
154
Cogent business & management
142
Journal of hospitality marketing & management
135
Journal of travel and tourism marketing
134
Journal of the Academy of Marketing Science
128
International journal of contemporary hospitality management
127
Journal of strategic marketing
122
Journal of promotion management : innovations in planning and applied research
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
113
Marketing intelligence & planning
112
Journal of marketing
109
International journal of internet marketing and advertising : IJIMA
108
Marketing letters : a journal of research in marketing
108
Journal of retailing
107
SpringerLink / Bücher
103
International journal of advertising : the quarterly review of marketing communications
100
The service industries journal
100
Tourism management : research, policies, practice
100
Journal of promotion management : JPM
97
International journal of consumer studies
94
The international review of retail, distribution and consumer research
93
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
Journal of international consumer marketing
92
International journal of retail & distribution management
88
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
88
The journal of consumer marketing
86
Services marketing quarterly
82
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
80
Journal of marketing research : JMR
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
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ECONIS (ZBW)
301
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41
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
42
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
43
Which brands do consumers become attached to? : the roles of brand concepts and brand positioning in the context of COVID-19
Cai, Yuanyuan
;
Wang, Mengmeng
;
Huang, Haiyang
;
Jiang, Quanyu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 892-907
Persistent link: https://www.econbiz.de/10014315462
Saved in:
44
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
45
Do all brand CSR initiatives make consumers happy? : the role of CSR-brand (mis)fit and sense of relatedness
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Martinez, Luis F.
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 942-957
Persistent link: https://www.econbiz.de/10014315473
Saved in:
46
Consumer response to celebrity transgression : investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities
Rifon, Nora J.
;
Jiang, Mengtian
;
Wu, Shuang
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 517-529
Persistent link: https://www.econbiz.de/10014281331
Saved in:
47
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
48
Configurating product placement prominence on brand memory : what counts and what does not?
Song, Sigen
;
Chan, Fong Yee
;
Li, Yongfa
;
Wang, Cheng Lu
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 600-617
Persistent link: https://www.econbiz.de/10014281357
Saved in:
49
The subsequent effects of negative emotions : from brand hate to anti-brand consumption behavior under moderating mechanisms
Rahimah, Anni
;
Dang Huu Phuc
;
Nguyen, Tessa Tien
; …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 618-631
Persistent link: https://www.econbiz.de/10014281359
Saved in:
50
The relationship between perceived brand globalness/localness and purchase intention : exploring the role of consumer-brand identification with underdog positioning
Han, Bangwool
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 632-644
Persistent link: https://www.econbiz.de/10014281361
Saved in:
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