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~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
~subject:"Werbewirkung"
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Beziehungsmarketing
Kundenzufriedenheit
Markenimage
Werbewirkung
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Brand
172
Markenartikel
170
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Product quality
17
Produktqualität
17
USA
17
Brand love
16
Corporate Social Responsibility
16
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274
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276
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276
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English
276
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Guzman, Francisco
8
Fetscherin, Marc
4
Rindell, Anne
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Balasubramanian, Siva Kumar
2
Bashir, Irfan
2
Broyles, S. Allen
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Coker, Kesha K.
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Costa, Patrício
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hegner, Sabrina
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kang, Jiyun
2
Khan, Huda
2
Khan, Sameeullah
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
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Lockshin, Larry
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Loureiro, Sandra Maria Correia
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Maehle, Natalia
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Patwardhan, Hemant
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2
Shobeiri, Saeed
2
St. Davčik, Nebojša
2
Strandvik, Tore
2
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2
Thomas, Robert James
2
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The journal of product & brand management
Journal of business research : JBR
782
Journal of retailing and consumer services
767
International journal of hospitality management
301
The journal of brand management : an international journal
237
Psychology & marketing
221
Journal of marketing communications
186
Asia Pacific journal of marketing and logistics
166
The journal of services marketing
164
International journal of advertising : the review of marketing communications
152
European journal of marketing : EJM
149
Cogent business & management
144
Journal of travel and tourism marketing
137
Journal of hospitality marketing & management
136
International journal of contemporary hospitality management
121
Journal of the Academy of Marketing Science
118
Journal of strategic marketing
116
Journal of promotion management : innovations in planning and applied research
113
Journal of marketing
110
Marketing intelligence & planning
108
International journal of advertising : the quarterly review of marketing communications
106
International journal of internet marketing and advertising : IJIMA
106
Journal of international consumer marketing
106
Tourism management : research, policies, practice
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
Marketing letters : a journal of research in marketing
103
The journal of consumer marketing
103
The service industries journal
100
Journal of retailing
96
International journal of consumer studies
94
Journal of promotion management : JPM
92
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Journal of global marketing
85
International journal of retail & distribution management
84
SpringerLink / Bücher
84
Services marketing quarterly
82
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
80
Journal of marketing research : JMR
80
The international review of retail, distribution and consumer research
79
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
78
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ECONIS (ZBW)
276
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61
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
Saved in:
62
The impact of perceived brand interactivity on customer purchases : the mediating role of perceived brand fairness and the moderating role of brand involvement
Gligor, David
;
Bozkurt, Sıddık
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 96-109
Persistent link: https://www.econbiz.de/10012798135
Saved in:
63
To be or not to be equal : the impact of pride on brands associated with dissociative out-groups
Lu, Yue
;
Wang, Zhanqing
;
Yang, Defeng
;
Kakuda, Nakaya
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 127-148
Persistent link: https://www.econbiz.de/10012798139
Saved in:
64
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
65
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
66
Brand imitation strategy, package design and consumer response : what does it take to make a difference?
Qiao, Fei
;
Griffin, William Glenn
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10013164300
Saved in:
67
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
68
Developing and testing a typology of brand benefit differentiation
Hem, Alexander Farestvedt
;
Supphellen, Magne
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 238-251
Persistent link: https://www.econbiz.de/10013164314
Saved in:
69
Sharing consumers' brand storytelling : influence of consumers' storytelling on brand attitude via emotions and cognitions
Hong, JungHwa
;
Yang, Jie
;
Wooldridge, Barbara Ross
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 265-278
Persistent link: https://www.econbiz.de/10013164318
Saved in:
70
Effects of brand feedback to negative eWOM on brand love/hate : an expectancy violation approach
Yang, Jing
;
Mundel, Juan
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 279-292
Persistent link: https://www.econbiz.de/10013164320
Saved in:
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