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~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
E-commerce
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Markenimage
242
Brand
172
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
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56
Internet marketing
45
Online-Marketing
45
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35
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35
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33
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32
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25
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Personality psychology
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Consumer behavior
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Customer satisfaction
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Kundenzufriedenheit
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Guzman, Francisco
7
Fetscherin, Marc
3
Rindell, Anne
3
Wallace, Elaine
3
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Broyles, S. Allen
2
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2
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2
Kang, Jiyun
2
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2
Khan, Sameeullah
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
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Loureiro, Sandra Maria Correia
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1
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1
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1
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The journal of product & brand management
Journal of business research : JBR
430
Journal of retailing and consumer services
367
The journal of brand management : an international journal
217
Psychology & marketing
120
Asia Pacific journal of marketing and logistics
111
International journal of hospitality management
82
European journal of marketing : EJM
78
Journal of international consumer marketing
78
Journal of marketing communications
77
Cogent business & management
69
Journal of internet commerce
67
International journal of consumer studies
65
International journal of internet marketing and advertising : IJIMA
65
Journal of fashion marketing and management
63
The journal of consumer marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Marketing intelligence & planning
61
International journal of electronic marketing and retailing : IJEMR
60
Journal of global marketing
60
Journal of strategic marketing
59
Electronic commerce research
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Journal of marketing
57
International marketing review
53
Journal of travel and tourism marketing
52
Marketing letters : a journal of research in marketing
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Journal of the Academy of Marketing Science
50
International journal of retail & distribution management
48
Journal of Islamic marketing
46
Journal of promotion management : innovations in planning and applied research
46
The international review of retail, distribution and consumer research
45
International journal of e-business research : an official publication of the Information Resources Management Association
44
Journal of retailing
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of promotion management : JPM
40
Information systems research : ISR
39
Journal of marketing management : MM
39
International journal of advertising : the review of marketing communications
38
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ECONIS (ZBW)
244
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31
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
32
Who let the dogs out? : how underdog biographies told by family firms affect consumers’ brand attitude
Lude, Maximilian Joachim
;
Prügl, Reinhard
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 774-787
Persistent link: https://www.econbiz.de/10014315443
Saved in:
33
Too thin to be cute : the influence of letter height-to-width ratio on consumer perception
Xie, Zhipeng
;
Wang, Tao
;
Zhao, Jing
;
Qin, Huanyu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 789-798
Persistent link: https://www.econbiz.de/10014315447
Saved in:
34
Signaling norm salience through perceived peer counterfeit consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 812-827
Persistent link: https://www.econbiz.de/10014315449
Saved in:
35
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
36
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
37
Which brands do consumers become attached to? : the roles of brand concepts and brand positioning in the context of COVID-19
Cai, Yuanyuan
;
Wang, Mengmeng
;
Huang, Haiyang
;
Jiang, Quanyu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 892-907
Persistent link: https://www.econbiz.de/10014315462
Saved in:
38
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
39
Do all brand CSR initiatives make consumers happy? : the role of CSR-brand (mis)fit and sense of relatedness
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Martinez, Luis F.
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 942-957
Persistent link: https://www.econbiz.de/10014315473
Saved in:
40
Consumer response to celebrity transgression : investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities
Rifon, Nora J.
;
Jiang, Mengtian
;
Wu, Shuang
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 517-529
Persistent link: https://www.econbiz.de/10014281331
Saved in:
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