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~isPartOf:"The journal of product & brand management"
~subject:"Consumer engagement"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Search: subject_exact:"Virtuelle Community"
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Consumer engagement
Markenartikel
Social Web
68
Social web
68
Brand management
56
Consumer behaviour
56
Konsumentenverhalten
56
Markenführung
56
Internet marketing
43
Online-Marketing
43
Brand image
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Relationship marketing
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Customer integration
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Wallace, Elaine
3
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2
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Arcand, Manon
1
Augusto, Mário Gomes
1
Ballerini, Jacopo
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The journal of product & brand management
Journal of business research : JBR
36
The journal of brand management : an international journal
29
Journal of retailing and consumer services
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
International journal of internet marketing and advertising : IJIMA
10
Marketing intelligence & planning
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Business horizons
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of fashion marketing and management
6
Journal of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
Psychology & marketing
6
Technological forecasting & social change : an international journal
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of global marketing
5
Journal of internet commerce
5
Journal of marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Tourism management : research, policies, practice
5
European journal of marketing : EJM
4
Global business review
4
Journal of service management
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
Corporate communications : an international journal
3
European journal of marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of contemporary hospitality management
3
International journal of hospitality management
3
Journal of consumer marketing
3
Journal of customer behaviour
3
Journal of international consumer marketing
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
Marketing theory
3
Corporate reputation review : an international journal
2
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ECONIS (ZBW)
36
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36
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
3
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
4
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
5
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
6
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
7
Brand anthropomorphism on Twitter : communication strategies and consumer engagement
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Choi, Chang-Won
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 799-811
Persistent link: https://www.econbiz.de/10014315448
Saved in:
8
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
9
Social media influencer (SMI) as a human brand : a need fulfillment perspective
Malik, Aaminah Zaman
;
Thapa, Sajani
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10013552950
Saved in:
10
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
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