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~isPartOf:"The journal of product & brand management"
~subject:"Firmenimage"
~subject:"Markenartikel"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Firmenimage
Markenartikel
Markenimage
Brand management
385
Markenführung
385
Consumer behaviour
308
Konsumentenverhalten
308
Brand image
306
Brand
199
Beziehungsmarketing
101
Relationship marketing
101
Social Web
57
Social web
57
Internet marketing
47
Online-Marketing
47
Advertising effects
35
Marketing management
35
Marketingmanagement
35
Werbewirkung
35
Brand loyalty
34
Luxury goods
32
Luxusgüter
32
Emotion
31
Markentreue
25
Social media
25
Corporate Social Responsibility
23
Corporate social responsibility
23
USA
23
United States
22
Brand extension
21
Markentransfer
21
Viral marketing
21
Virales Marketing
21
Personality psychology
18
Persönlichkeitspsychologie
18
Confidence
17
Product quality
17
Produktqualität
17
Vertrauen
17
Brand love
16
Corporate reputation
16
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11
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Article
352
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4
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Article in journal
Conference paper
Aufsatz in Zeitschrift
356
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4
Sammelwerk
4
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1
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1
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English
356
Author
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Guzman, Francisco
10
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Broyles, S. Allen
3
Hakala, Ulla
3
Hegner, Sabrina
3
Leingpibul, Thaweephan
3
Merrilees, Bill
3
Odoom, Raphael
3
Rindell, Anne
3
Wallace, Elaine
3
Ahmad, Fayez
2
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Baumgarth, Carsten
2
Brexendorf, Tim Oliver
2
Christodoulides, George
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fang, Xiang
2
Faulkner, Margaret
2
Fazili, Asif Iqbal
2
Faßnacht, Martin
2
Flight, Richard L.
2
Fornerino, Marianela
2
Füller, Johann
2
Gendel-Guterman, Hanna
2
Gil Saura, Irene
2
Grappi, Silvia
2
Hollebeek, Linda D.
2
Iglesias, Oriol
2
Jain, Varsha
2
Jevons, Colin
2
Kang, Jiyun
2
Kennedy, Eric
2
Khan, Huda
2
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Published in...
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The journal of product & brand management
Journal of business research : JBR
586
The journal of brand management : an international journal
491
Journal of retailing and consumer services
317
Psychology & marketing
171
European journal of marketing : EJM
137
Asia Pacific journal of marketing and logistics
113
Tourism management : research, policies, practice
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Journal of marketing communications
100
Journal of travel and tourism marketing
100
Journal of marketing
89
International journal of hospitality management
88
Marketing intelligence & planning
88
Industrial marketing management : the international journal for industrial and high-tech firms
83
Journal of strategic marketing
83
Journal of consumer research : JCR ; an interdisciplinary bimonthly
81
Journal of international consumer marketing
81
The journal of consumer marketing
81
Journal of marketing management : MM
79
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
77
Marketing letters : a journal of research in marketing
76
Journal of fashion marketing and management
74
International marketing review
69
Journal of advertising research
69
Journal of global marketing
68
Journal of the Academy of Marketing Science
67
The IUP journal of brand management : IJBRM
65
Cogent business & management
63
International journal of advertising : the quarterly review of marketing communications
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
61
Journal of promotion management : JPM
58
Journal of promotion management : innovations in planning and applied research
58
Journal of marketing research : JMR
56
Marketing : ZFP ; journal of research and management
56
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
International journal of advertising : the review of marketing communications
51
International journal of consumer studies
51
Journal of Islamic marketing
50
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Source
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ECONIS (ZBW)
356
Showing
1
-
10
of
356
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date (oldest first)
1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
4
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
5
Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
6
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
7
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
8
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
9
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
10
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
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