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~isPartOf:"The journal of product & brand management"
~subject:"Innovation"
~subject:"Viet Nam"
~subject:"Vietnam"
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The journal of product & brand management
International journal of business information systems : IJBIS
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Journal of Product & Brand Management
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Global products marketing strategy of two European MNCs in Vietnam
Wafler, Beat Hans
;
Badir, Yuosre F.
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 573-588
Persistent link: https://www.econbiz.de/10011801099
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Testing FMCG innovations : experimental real store versus virtual
Bressoud, Etienne
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 286-292
Persistent link: https://www.econbiz.de/10009788455
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