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~isPartOf:"The journal of product & brand management"
~subject:"Internationaler Markteintritt"
~subject:"Multinationales Unternehmen"
~subject:"Schwellenländer"
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Internationaler Markteintritt
Multinationales Unternehmen
Schwellenländer
International marketing
15
Internationales Marketing
15
Brand management
10
Markenführung
10
Brand image
8
Markenimage
8
Consumer behaviour
7
Konsumentenverhalten
7
Internal branding
5
HR marketing
4
Personalmarketing
4
Emerging economies
3
Marketing management
3
Marketingmanagement
3
Brand
2
China
2
Consumer behavior
2
Designation of origin
2
Employer branding
2
Global branding
2
Herkunftsbezeichnung
2
Internal marketing
2
Markenartikel
2
Structural equation model
2
Strukturgleichungsmodell
2
Arbeitsverhalten
1
Auslandsinvestition
1
Bauwirtschaft
1
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Biblioshiny
1
Brand citizenship behaviour
1
Brand co-creation
1
Brand communication
1
Brand engagement
1
Brand equity (Consumer)
1
Brand identity
1
Brand meaning
1
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English
4
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Ar, Aybeniz Akdeniz
1
Athaide, Gerard A.
1
Badir, Yuosre F.
1
Kara, Ali
1
Klink, Richard R.
1
Mayrand, Marie-Eve
1
Pons, Frank
1
Souiden, Nizar
1
Wafler, Beat Hans
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The journal of product & brand management
International marketing review
37
Journal of international marketing
30
International business review : the official journal of the European International Business Academy
20
Journal of global marketing
17
Journal of business research : JBR
14
Industrial marketing management : the international journal for industrial and high-tech firms
12
Europäische Hochschulschriften / 5
11
SpringerLink / Bücher
11
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
10
International journal of emerging markets
8
Journal of international consumer marketing
7
Journal of the Academy of Marketing Science
7
Management international review : mir ; journal of international business
7
European journal of international management : EJIM
6
Journal of international entrepreneurship
6
Journal of world business : JWB
6
The journal of business & industrial marketing
6
Advances in international marketing
5
Berichte aus der Betriebswirtschaft
5
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
5
Harvard business review : HBR
5
Journal of East-West business
5
Journal of international management
5
Journal of strategic marketing
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Effects of globalization on the firm
4
European journal of marketing : EJM
4
International journal of export marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International marketing in the fast changing world
4
Internationalisierung von Vertrieb und Handel
4
Journal of business ethics : JOBE
4
Journal of euromarketing
4
Journal of marketing
4
The journal of brand management : an international journal
4
Anxieties and management responses in international business
3
Edward Elgar E-Book Archive
3
Entrepreneurial business and economics review : EBER
3
European research studies
3
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ECONIS (ZBW)
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1
Global products marketing strategy of two European MNCs in Vietnam
Wafler, Beat Hans
;
Badir, Yuosre F.
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 573-588
Persistent link: https://www.econbiz.de/10011801099
Saved in:
2
Examining the brand name : mark relationship in emerging markets
Klink, Richard R.
;
Athaide, Gerard A.
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 262-267
Persistent link: https://www.econbiz.de/10010422978
Saved in:
3
Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China
Ar, Aybeniz Akdeniz
;
Kara, Ali
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 491-503
Persistent link: https://www.econbiz.de/10010463504
Saved in:
4
Marketing high-tech products in emerging markets : the differential impacts of country image and country-of-origin's image
Souiden, Nizar
;
Pons, Frank
;
Mayrand, Marie-Eve
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 356-367
Persistent link: https://www.econbiz.de/10009313983
Saved in:
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