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~isPartOf:"The journal of product & brand management"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
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Luxury goods
Markenimage
Marketing
Brand management
386
Markenführung
386
Consumer behaviour
289
Konsumentenverhalten
289
Brand image
281
Brand
194
Markenartikel
192
Beziehungsmarketing
99
Relationship marketing
99
Social Web
56
Social web
56
Internet marketing
46
Online-Marketing
46
Marketing management
34
Marketingmanagement
34
Brand loyalty
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Luxusgüter
25
Markentreue
25
Social media
24
USA
23
United States
22
Brand extension
21
Corporate Social Responsibility
21
Corporate social responsibility
21
Markentransfer
21
Viral marketing
19
Virales Marketing
19
Confidence
17
Vertrauen
17
Brand love
16
Personality psychology
16
Persönlichkeitspsychologie
16
Brand trust
15
Corporate reputation
15
Customer integration
15
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11
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300
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5
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304
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304
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3
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3
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English
305
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Guzman, Francisco
10
Christodoulides, George
4
Baumgarth, Carsten
3
Fetscherin, Marc
3
Rindell, Anne
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Ahmad, Fayez
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Brexendorf, Tim Oliver
2
Broyles, S. Allen
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Faßnacht, Martin
2
Flight, Richard L.
2
Füller, Johann
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hakala, Ulla
2
Hegner, Sabrina
2
Henseler, Jörg
2
Iglesias, Oriol
2
Jain, Varsha
2
Jevons, Colin
2
Kang, Jiyun
2
Kennedy, Eric
2
Khan, Huda
2
Khan, Imran
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Michaelidou, Nina
2
Papadopoulos, Nicolas G.
2
Pappu, Ravi
2
Pitt, Leyland F.
2
Rahman, Zillur
2
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Published in...
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The journal of product & brand management
Journal of business research : JBR
403
The journal of brand management : an international journal
306
Journal of retailing and consumer services
191
SpringerLink / Bücher
94
European journal of marketing : EJM
88
Industrial marketing management : the international journal for industrial and high-tech firms
87
Psychology & marketing
85
Asia Pacific journal of marketing and logistics
82
Marketing intelligence & planning
71
Journal of marketing communications
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
International journal of hospitality management
64
Journal of international consumer marketing
52
Marketing letters : a journal of research in marketing
52
The IUP journal of brand management : IJBRM
52
Journal of strategic marketing
50
Journal of marketing
49
International marketing review
47
Journal of promotion management : innovations in planning and applied research
47
Journal of fashion marketing and management
46
Cogent business & management
45
Journal of marketing management : MM
45
The journal of consumer marketing
44
Journal of global marketing
43
Journal of the Academy of Marketing Science
43
International journal of consumer studies
42
International journal of internet marketing and advertising : IJIMA
42
Tourism management : research, policies, practice
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of promotion management : JPM
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Journal of travel and tourism marketing
38
Innovatives Markenmanagement
37
International journal of retail & distribution management
37
European journal of marketing
36
International journal of advertising : the review of marketing communications
36
Journal of Islamic marketing
33
Journal of business-to-business marketing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
305
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1
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10
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305
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date (oldest first)
1
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
2
Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
3
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
4
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
7
What drives business-to-business brands to be conscientious?
Guzman, Francisco
;
Ahmad, Fayez
;
Johnson, Ross W.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014485725
Saved in:
8
To disclose or not disclose, is no longer the question : effect of AI-disclosed brand voice on brand authenticity and attitude
Kirkby, Alexandra
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1108-1122
Persistent link: https://www.econbiz.de/10014334406
Saved in:
9
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
10
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
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