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~isPartOf:"The journal of product & brand management"
~subject:"Markenartikel"
~subject:"Marketing management"
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Search: subject:"Markenführung"
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Markenartikel
Marketing management
Brand management
386
Markenführung
386
Consumer behaviour
285
Konsumentenverhalten
285
Brand image
280
Markenimage
280
Brand
194
Beziehungsmarketing
99
Relationship marketing
99
Social Web
56
Social web
56
Internet marketing
46
Online-Marketing
46
Brand loyalty
33
Advertising effects
32
Marketingmanagement
32
Werbewirkung
32
Emotion
31
Luxury goods
25
Luxusgüter
25
Markentreue
25
Social media
24
Corporate Social Responsibility
21
Corporate social responsibility
21
USA
21
United States
20
Viral marketing
19
Virales Marketing
19
Brand extension
16
Brand love
16
Confidence
16
Markentransfer
16
Personality psychology
16
Persönlichkeitspsychologie
16
Vertrauen
16
Brand trust
15
Corporate reputation
15
Customer integration
15
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5
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206
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3
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208
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208
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2
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English
209
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Guzman, Francisco
6
Fetscherin, Marc
4
Odoom, Raphael
3
Urde, Mats
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Bal, Anjali
2
Broyles, S. Allen
2
Christodoulides, George
2
Fang, Xiang
2
Grappi, Silvia
2
Hegner, Sabrina
2
Kennedy, Eric
2
Khan, Imran
2
Laukkanen, Tommi
2
Lee, Sang Bong
2
Leingpibul, Thaweephan
2
Loureiro, Sandra Maria Correia
2
Merrilees, Bill
2
Pappu, Ravi
2
Paswan, Audhesh K.
2
Pinto, Diego Costa
2
Rahman, Zillur
2
Sarkar, Abhigyan
2
Shobeiri, Saeed
2
Sreejesh, S.
2
Taute, Harry A.
2
Trudeau H., Sabrina
2
Vera, Jorge
2
Abbott, Rachael
1
Abimbola, Temi
1
Abratt, Russell
1
Agrawal, Jagdish
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Ai, Di
1
Al Shebil, Saleh
1
Alcauter, Sarael
1
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The journal of product & brand management
Journal of business research : JBR
276
The journal of brand management : an international journal
266
Journal of retailing and consumer services
148
Industrial marketing management : the international journal for industrial and high-tech firms
115
European journal of marketing : EJM
70
Journal of strategic marketing
60
SpringerLink / Bücher
57
The journal of business & industrial marketing
53
Asia Pacific journal of marketing and logistics
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Psychology & marketing
48
Journal of marketing communications
47
Marketing intelligence & planning
45
Journal of marketing
39
Journal of the Academy of Marketing Science
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Marketing letters : a journal of research in marketing
36
International journal of hospitality management
33
Journal of marketing management : MM
33
Journal of promotion management : innovations in planning and applied research
31
Cogent business & management
30
European journal of marketing
29
International journal of advertising : the review of marketing communications
29
International marketing review
29
Journal of promotion management : JPM
29
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
The journal of consumer marketing
28
Brands and branding
27
Business horizons
27
International journal of consumer studies
27
Journal of fashion marketing and management
27
Journal of global marketing
27
Journal of business-to-business marketing
26
Journal of international consumer marketing
26
The IUP journal of brand management : IJBRM
26
Journal of retailing
23
Qualitative market research : an international journal
23
International journal of market research : JMRS ; the journal of the Market Research Society
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
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ECONIS (ZBW)
209
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209
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
4
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
5
Service brand avoidance in business-to-business relationships
Otoo, Dorothea Sekyiwa
;
Odoom, Raphael
;
Braimah, …
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10013552938
Saved in:
6
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
7
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
8
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
9
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
10
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
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