Service brand avoidance in business-to-business relationships
Year of publication: |
2023
|
---|---|
Authors: | Otoo, Dorothea Sekyiwa ; Odoom, Raphael ; Braimah, Stephen Mahama |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 1, p. 93-106
|
Subject: | Brand avoidance | Business-to-business | Service | Lieferantenmanagement | Supplier relationship management | Markenführung | Brand management | B-to-B-Marketing | Business-to-business marketing | Dienstleistungsqualität | Service quality | Markenartikel | Brand | Dienstleistungssektor | Service industry |
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