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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
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Advertising effects
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Brand management
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Logo design
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Costa, Patrício
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Machado, Joana César
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Vacas-de-Carvalho, Leonor
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Torres, Anna
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Carvalho, Leonor Vacas de
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Costa, Patricio
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Lencaste, Paulo
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The journal of product & brand management
The journal of brand management : an international journal
2
Journal of Product & Brand Management
1
Journal of business research : JBR
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ECONIS (ZBW)
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Exploring consumer segments defined by affective responses to naturalness in logo design
Torres, Anna
;
Vacas-de-Carvalho, Leonor
;
Machado, Joana …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1287-1305
Persistent link: https://www.econbiz.de/10014485567
Saved in:
2
Brand logo design : examining consumer response to naturalness
Machado, Joana Cesar
;
Carvalho, Leonor Vacas de
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10010514465
Saved in:
3
Brand mergers : examining consumers' responses to name and logo design
Machado, Joana César
;
Vacas-de-Carvalho, Leonor
; …
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 418-427
Persistent link: https://www.econbiz.de/10009682695
Saved in:
4
Brand mergers: examining consumers' responses to name and logo design
Machado, Joana César
;
Vacas-de-Carvalho, Leonor
; …
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 418-428
Persistent link: https://www.econbiz.de/10010018117
Saved in:
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