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~isPartOf:"The journal of product & brand management"
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Brand image
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Coffie, Stanley
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The journal of product & brand management
Journal of management inquiry
52
Organizational research methods : ORM
37
Sociological Research Online
25
Journal of health organization and management
20
Social Science & Medicine
20
Quality & Quantity: International Journal of Methodology
19
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
18
Qualitative Research in Accounting & Management
18
Journal of business research : JBR
17
The journal of services marketing
15
Qualitative market research : an international journal
14
Journal of applied behavioral science
13
Qualitative research in organizations and management : an international journal
13
Journal of business ethics : JOBE
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
Journal of Business Ethics
10
Journal of career development
9
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
9
Baltic journal of management
8
Health Policy
8
Health care management review : HCM review
8
Journal of marketing management : MM
8
Journal of vocational behavior
8
Human resource development review
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of entrepreneurship and small business
7
Journal of business venturing
7
MPRA Paper
7
Organization science
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Accounting, Auditing & Accountability Journal
6
Human resource management
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Human resource management journal
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International Journal for Research in Vocational Education and Training (IJRVET)
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International journal for research in vocational education and training : IJRVET
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of knowledge management
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Journal of management studies : JMS
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Journal of world business : JWB
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ECONIS (ZBW)
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1
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
2
Investigating consumer perceptions of brand inauthenticity in a narrative brand ending
Burgess, Jacqueline
;
Jones, Christian Martyn
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1274-1286
Persistent link: https://www.econbiz.de/10014485566
Saved in:
3
Taking a bite out of Apple : jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value
Lee, Michael S. W.
;
Soon, Ian
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 351-364
Persistent link: https://www.econbiz.de/10011777356
Saved in:
4
Like is a verb : exploring tie strength and casual brand use effects on brand attitudes and consumer online goal achievement
Renton, Michelle
;
Simmonds, Hamish
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 365-374
Persistent link: https://www.econbiz.de/10011777364
Saved in:
5
The child–brand relationship : social interactions matter
Rodhain, Angélique
;
Aurier, Philippe
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 84-97
Persistent link: https://www.econbiz.de/10011563041
Saved in:
6
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
7
Out with the old and in with the new : a study of new kit sponsorship and brand associations in the Barclays Premier League
Thomas, Robert James
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 229-251
Persistent link: https://www.econbiz.de/10011378282
Saved in:
8
Toward an understanding of brand sexual associations
Azar, Salim L.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10010514487
Saved in:
9
An evaluation of the effectiveness of rugby event sponsorship : a study of Dove Men+Care and the Welsh Rugby Union
Thomas, Robert James
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 304-321
Persistent link: https://www.econbiz.de/10010422965
Saved in:
10
Comparisons of media types and congruence in positioning of service brands
Blankson, Charles
;
Kalafatis, Stavros P.
;
Coffie, Stanley
; …
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 162-179
Persistent link: https://www.econbiz.de/10010393869
Saved in:
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