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~isPartOf:"The journal of product & brand management"
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Brand image
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The journal of product & brand management
Information systems research : ISR
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing research
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Tourism management : research, policies, practice
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ZEW Discussion Papers
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International journal of hospitality management
8
Journal of management information systems : JMIS
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing Science
8
International journal of contemporary hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of electronic commerce research : JECR
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Journal of hospitality marketing & management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of Hospitality and Tourism Technology
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ZEW discussion papers
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing communications
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Journal of retailing and consumer services
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MPRA Paper
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Online Information Review
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Technological forecasting & social change : an international journal
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CESifo Working Paper
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CESifo working papers
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
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International journal of technology marketing : IJTMkt
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Internet Policy Review
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Journal of destination marketing & management
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Journal of promotion management : innovations in planning and applied research
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Journal of vacation marketing
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Worldwide Hospitality and Tourism Themes
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ECONIS (ZBW)
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1
Non-sponsored brand-related
user-generated
content
: effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
2
Automated text analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands
Areni, Charles Scott
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 702-717
Persistent link: https://www.econbiz.de/10013407487
Saved in:
3
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
Saved in:
4
The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja
;
Hautz, Julia
;
Dennhardt, Severin
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 342-351
Persistent link: https://www.econbiz.de/10010224852
Saved in:
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