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~isPartOf:"The journal of product & brand management"
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Search: subject:"brand"
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Brand management
386
Markenführung
386
Consumer behaviour
315
Konsumentenverhalten
315
Brand image
307
Markenimage
307
Brand
200
Markenartikel
198
Beziehungsmarketing
101
Relationship marketing
101
Social Web
58
Social web
58
Internet marketing
47
Online-Marketing
47
Advertising effects
36
Marketing management
36
Marketingmanagement
36
Werbewirkung
36
Brand loyalty
34
Emotion
33
Luxury goods
33
Luxusgüter
33
Social media
26
Markentreue
25
Corporate Social Responsibility
23
Corporate social responsibility
23
USA
23
Viral marketing
23
Virales Marketing
23
United States
22
Brand extension
21
Markentransfer
21
Personality psychology
18
Persönlichkeitspsychologie
18
Confidence
17
Product quality
17
Produktqualität
17
Vertrauen
17
Brand love
16
Brand trust
16
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261
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14
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Article
425
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9
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433
Aufsatz in Zeitschrift
433
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7
Sammelwerk
7
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2
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1
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English
434
Author
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Guzman, Francisco
11
Veloutsou, Cleopatra
5
Christodoulides, George
4
Fetscherin, Marc
4
Paswan, Audhesh K.
4
Al-Kwifi, Sam O.
3
Baumgarth, Carsten
3
Broyles, S. Allen
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hakala, Ulla
3
Hegner, Sabrina
3
Kang, Jiyun
3
Lee, Sang Bong
3
Leingpibul, Thaweephan
3
Liu, Xin
3
Merrilees, Bill
3
Odoom, Raphael
3
Rindell, Anne
3
Urde, Mats
3
Wallace, Elaine
3
Abratt, Russell
2
Ahmad, Fayez
2
Ahmed, Zafar U.
2
Alpert, Frank
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Balasubramanian, Siva Kumar
2
Bashir, Irfan
2
Bettinelli, Cristina
2
Bhaduri, Gargi
2
Botero, Isabel
2
Brexendorf, Tim Oliver
2
Centeno-Velázquez, Edgar
2
Coker, Kesha K.
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dunes, Mathieu
2
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Published in...
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The journal of product & brand management
Journal of business research : JBR
854
The journal of brand management : an international journal
690
Journal of Product & Brand Management
519
Journal of retailing and consumer services
467
SpringerLink / Bücher
379
Psychology & marketing
235
European Journal of Marketing
200
European journal of marketing : EJM
192
Strategic Direction
184
Asia Pacific journal of marketing and logistics
158
International journal of hospitality management
157
Journal of Consumer Marketing
157
Journal of marketing communications
149
Journal of marketing management : MM
141
Marketing intelligence & planning
141
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
135
Journal of marketing
134
Industrial marketing management : the international journal for industrial and high-tech firms
132
Journal of strategic marketing
130
Tourism management : research, policies, practice
130
Journal of travel and tourism marketing
129
Journal of fashion marketing and management
127
Journal of advertising research
126
Journal of Business Research
112
International journal of advertising : the quarterly review of marketing communications
110
The IUP journal of brand management : IJBRM
109
Journal of the Academy of Marketing Science
108
Marketing Intelligence & Planning
108
Marketing letters : a journal of research in marketing
107
Springer eBook Collection
106
Journal of international consumer marketing
105
Innovatives Markenmanagement
97
Journal of marketing research : JMR
97
Journal of promotion management : JPM
97
The journal of consumer marketing
97
Journal of consumer research : JCR ; an interdisciplinary bimonthly
96
Research
96
Cogent business & management
93
International journal of advertising : the review of marketing communications
89
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ECONIS (ZBW)
434
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1
-
10
of
434
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date (oldest first)
1
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business
brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
2
How consumers define
brand
relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
The emergence of a values-based premium private label
brand
reputation within a multiple-tier
brand
portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
4
I am ashamed of my
brand
-self! : consumer-
brand
identification as a moderator of emotional reactions following symbol-laden
brand
failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
5
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
6
Country-of-origin image and consumer
brand
evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
7
Innocence versus Coolness : the influence of
brand
personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
8
Leveraging
brand
coolness for building strong consumer-
brand
relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
9
Brand
new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
10
Redefining
brand
hijacking from a non-collaborative
brand
co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
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