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~isPartOf:"The journal of product innovation management : an internat. publication of the Product Development & Management Association"
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Townsend, JanellD.
2
Yeniyurt, Sengun
2
Baba, MariettaL.
1
Calantone, RogerJ.
1
Cavusgil, S.Tamer
1
Schmidt, JeffreyB.
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Talay, Mehmetberk
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Townsend, Janelld
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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From the Editor
Townsend, JanellD.
;
Cavusgil, S.Tamer
;
Baba, MariettaL.
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 2-3
Persistent link: https://www.econbiz.de/10008348994
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2
Balancing Development Costs and Sales to Optimize the Development Time of Product Line Additions
Calantone, RogerJ.
;
Yeniyurt, Sengun
;
Townsend, JanellD.
; …
- In:
The journal of product innovation management : an …
27
(
2010
)
3
,
pp. 336-349
Persistent link: https://www.econbiz.de/10008397012
Saved in:
3
Factors Influencing Brand Launch in a Global Marketplace
Yeniyurt, Sengun
;
Townsend, Janelld
;
Talay, Mehmetberk
- In:
The journal of product innovation management : an …
24
(
2007
)
5
,
pp. 471-485
Persistent link: https://www.econbiz.de/10007764945
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