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~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~language:"eng"
~person:"Bornemann, Torsten"
~person:"Hauser, John R."
~subject:"Kfz-Industrie"
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Bornemann, Torsten
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The journal of product innovation management : an international publication of the Product Development & Management Association
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing : value creation or value destruction?
1
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ECONIS (ZBW)
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In the eye of the beholder? : the effect of product appearance on shareholder value
Bornemann, Torsten
;
Schöler, Lisa
;
Homburg, Christian
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 704-715
Persistent link: https://www.econbiz.de/10011441452
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2
Self-reflecetion and articulated consumer preferences
Hauser, John R.
;
Dong, Songting
;
Ding, Min
- In:
The journal of product innovation management : an …
31
(
2014
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10010233879
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