In the eye of the beholder? : the effect of product appearance on shareholder value
Torsten Bornemann, Lisa Schöler, and Christian Homburg
| Year of publication: |
September 2015
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|---|---|
| Authors: | Bornemann, Torsten ; Schöler, Lisa ; Homburg, Christian |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 32.2015, 5, p. 704-715
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| Subject: | Produktgestaltung | Product design | Unternehmenswert | Firm value | Börsenkurs | Share price | Kfz-Industrie | Automotive industry | Unterhaltungselektronik | Consumer electronics | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jpim.12228 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011441452