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~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~language:"eng"
~subject:"Konsumentenverhalten"
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Brand extension
4
Markentransfer
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Brand management
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Announcement effect
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Athaide, Gerard A.
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Bouten, Lisanne M.
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The journal of product innovation management : an international publication of the Product Development & Management Association
Journal of business research : JBR
19
The journal of brand management : an international journal
19
Psychology & marketing
14
The journal of product & brand management
14
Brand management ; Vol. 3
10
European journal of marketing : EJM
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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The IUP journal of brand management : IJBRM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of international consumer marketing
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Journal of marketing
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Journal of marketing management : MM
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Journal of marketing research : JMR
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Marketing letters : a journal of research in marketing
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Australasian marketing journal
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Journal of fashion marketing and management
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European research on management and business economics
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Global business review
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of Indian culture and business management
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International journal of advertising : the quarterly review of marketing communications
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International journal of business and globalisation : IJBG
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International journal of consumer studies
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International journal of sport management and marketing : IJSMM
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International journal of sports marketing & sponsorship
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of international marketing
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of retailing
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Journal of service research : JSR
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Marketing : ZFP ; journal of research and management
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The impact of fit measures on the consumer evaluation of new co-branded products
Bouten, Lisanne M.
;
Snelders, Dirk
;
Hultink, Erik J.
- In:
The journal of product innovation management : an …
28
(
2011
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10009160948
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2
Consumer innovativeness and the use of new versus extended brand names for new products
Klink, Richard R.
;
Athaide, Gerard A.
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 23-32
Persistent link: https://www.econbiz.de/10003937617
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