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~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~language:"eng"
~type:"article"
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The journal of product innovation management : an international publication of the Product Development & Management Association
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
21
Psychology & marketing
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European journal of marketing : EJM
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Brand management ; Vol. 3
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Journal of the Academy of Marketing Science
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of retailing and consumer services
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research : JMR
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The IUP journal of brand management : IJBRM
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Marketing letters : a journal of research in marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
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Journal of international consumer marketing
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The journal of consumer marketing
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AMS review : official publication of the Academy of Marketing Science
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Australasian marketing journal
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International journal of hospitality management
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International journal of sports marketing & sponsorship
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International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of retailing
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Journal of service research : JSR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Paradigm : the journal of Institute of Management Technology
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The effect of new product preannouncements on the evaluation of other brand products
Thorbjørnsen, Helge
;
Dahlén, Micael
;
Lee, Yih Hwai
- In:
The journal of product innovation management : an …
33
(
2016
)
3
,
pp. 342-355
Persistent link: https://www.econbiz.de/10011524712
Saved in:
2
Brand extension effects and core attributes of experience product franchises : a Bayesian approach
Yalcinkaya, Goksel
;
Aktekin, Tevfik
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 731-746
Persistent link: https://www.econbiz.de/10011441456
Saved in:
3
The impact of fit measures on the consumer evaluation of new co-branded products
Bouten, Lisanne M.
;
Snelders, Dirk
;
Hultink, Erik J.
- In:
The journal of product innovation management : an …
28
(
2011
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10009160948
Saved in:
4
Consumer innovativeness and the use of new versus extended brand names for new products
Klink, Richard R.
;
Athaide, Gerard A.
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 23-32
Persistent link: https://www.econbiz.de/10003937617
Saved in:
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