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~isPartOf:"The marketing book"
~source:"econis"
~subject:"Marketingtheorie"
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Marketingtheorie
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The marketing book
SpringerLink / Bücher
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Journal of marketing management : MM
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AMS review : official publication of the Academy of Marketing Science
11
Industrial marketing management : the international journal for industrial and high-tech firms
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Legends in marketing
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Journal of business research : JBR
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Journal of the Academy of Marketing Science
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Marketing theory and applications
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Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing theory
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Proceedings series / American Marketing Association
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The impact of theory on representations of the consumer and the marketing organisation
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing
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McGraw-Hill/Irwin series in marketing
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European journal of marketing : EJM
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Journal of strategic marketing
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Australasian marketing journal
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Major theoretical debates and contemporary issues in marketing theory
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Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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Springer eBook Collection / Business and Management
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Zeszyty naukowe
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wi - Wirtschaft
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AMA educators' proceedings
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Always learning
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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Berichte aus der Betriebswirtschaft
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Business horizons
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Business-to-Business-Marketing
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Critical marketing : defining the field
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The basics of marketing strategy
Wensley, Robin
- In:
The marketing book
,
(pp. 53-85)
.
2016
Persistent link: https://www.econbiz.de/10011471631
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2
International marketing
Doherty, Anne Marie
- In:
The marketing book
,
(pp. 494-507)
.
2016
Persistent link: https://www.econbiz.de/10011471712
Saved in:
3
The basics of marketing strategy
Wensley, Robin
- In:
The marketing book
,
(pp. 53-86)
.
2003
Persistent link: https://www.econbiz.de/10001725087
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