The basics of marketing strategy
Year of publication: |
2003
|
---|---|
Authors: | Wensley, Robin |
Published in: |
The marketing book. - Oxford [u.a.] : Butterworth-Heinemann, ISBN 0-7506-5536-4. - 2003, p. 53-86
|
Subject: | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory |
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