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~isPartOf:"The marketing review"
~language:"eng"
~subject:"Mobile Anwendung"
~subject:"Mobile marketing"
~subject:"Telekommunikationsnetz"
~type_genre:"Article in journal"
~type_genre:"Forschungsbericht"
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Mobile Anwendung
Mobile marketing
Telekommunikationsnetz
Mobile communications
8
Mobilkommunikation
8
Consumer behaviour
5
Konsumentenverhalten
5
Mobile Business
4
Mobile business
4
Innovation adoption
3
Innovationsakzeptanz
3
Adoption
2
Advertising effects
2
Electronic money
2
Elektronisches Geld
2
Literature review
2
Mobile Marketing
2
Mobile application
2
Mobile payment (m-payment)
2
Mobile phone
2
Mobiltelefon
2
Werbewirkung
2
Acceptance and success factors
1
Advertisement
1
Advertising
1
Arbeitsmobilität
1
Australia
1
Australien
1
Bank
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Classification
1
Conceptual framework
1
Construct review
1
Consumer attitudes
1
Dienstleistungsqualität
1
Digitalisierung
1
Digitization
1
Direct marketing
1
Direktmarketing
1
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Article in journal
Forschungsbericht
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4
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English
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Dwivedi, Yogesh Kumar
2
Shareef, Mahmud Akhter
2
Babb, Jeffry S.
1
Billore, Aditya
1
Dutta, Shantanu
1
Furner, Christopher P.
1
Racherla, Pradeep
1
Rana, Nripendra P.
1
Sadh, Ashish
1
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The marketing review
Telecommunications policy : the international journal of digital economy, data sciences and new media
27
Journal of retailing and consumer services
19
Journal of business research : JBR
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
International journal of networking and virtual organisations : IJNVO
13
Technological forecasting & social change : an international journal
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Information systems research : ISR
9
International journal of business information systems : IJBIS
9
Information economics and policy : IEP
7
International journal of internet marketing and advertising : IJIMA
7
International journal of e-business research : an official publication of the Information Resources Management Association
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
Business horizons
5
International journal of consumer studies
5
International journal of information technology and management : IJITM
5
Journal of hospitality marketing & management
5
Journal of management information systems : JMIS
5
Journal of promotion management : innovations in planning and applied research
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
African journal of science, technology, innovation and development : AJSTID
4
Electronic commerce research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of internet commerce
4
Journal of marketing
4
Journal of marketing communications
4
Journal of marketing research
4
Journal of strategic marketing
4
Production and operations management : the flagship research journal of the Production and Operations Management Society
4
Psychology & marketing
4
The journal of applied business research
4
4OR : a quarterly journal of operations research
3
Decision sciences
3
Decision support systems : DSS ; the international journal
3
Electronic markets : the international journal on networked business
3
Global business review
3
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ECONIS (ZBW)
4
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1
Mobile banking : a trade-off between mobile technology and service for consumers' behavioural intention
Shareef, Mahmud Akhter
;
Dutta, Shantanu
;
Dwivedi, …
- In:
The marketing review
17
(
2017
)
4
,
pp. 427-449
Persistent link: https://www.econbiz.de/10011861377
Saved in:
2
Consumer behaviour in the context of SMS-based marketing
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
The marketing review
15
(
2015
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
Saved in:
3
Mobile advertising : a review of the literature
Billore, Aditya
;
Sadh, Ashish
- In:
The marketing review
15
(
2015
)
2
,
pp. 161-183
Persistent link: https://www.econbiz.de/10011504713
Saved in:
4
Mobile app stickiness (MASS) and mobile interactivity : a conceptual model
Furner, Christopher P.
;
Racherla, Pradeep
;
Babb, Jeffry S.
- In:
The marketing review
14
(
2014
)
2
,
pp. 163-188
Persistent link: https://www.econbiz.de/10010417122
Saved in:
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