//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The marketing review"
~person:"Brooks, Neil"
~subject:"Performance measurement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing-Kommunikation"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Performance measurement
Erfolgsfaktor
1
Großbritannien
1
KMU
1
Marketing management
1
Marketingmanagement
1
Performance-Messung
1
SME
1
Success factor
1
United Kingdom
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Brooks, Neil
Baumann, Chris
1
Gray, David
1
Mirzaei, Abas
1
Simkin, Lyndon
1
Published in...
All
The marketing review
Marketing intelligence & planning
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring marketing effectiveness : an agenda for SMEs
Brooks, Neil
;
Simkin, Lyndon
- In:
The marketing review
11
(
2011
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10009233549
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->