Measuring marketing effectiveness : an agenda for SMEs
Year of publication: |
2011
|
---|---|
Authors: | Brooks, Neil ; Simkin, Lyndon |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 11.2011, 1, p. 3-24
|
Subject: | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement | KMU | SME | Erfolgsfaktor | Success factor | Großbritannien | United Kingdom |
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