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~isPartOf:"The marketing review"
~person:"Chaudhuri, Himadri Roy"
~person:"D'Andrea, Chiara"
~person:"Del Gaudio, Giovanna"
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The state of art of resource-based theory in marketing research
Della Corte, Valentina
;
D'Andrea, Chiara
;
Del Gaudio, …
- In:
The marketing review
17
(
2017
)
3
,
pp. 283-306
Persistent link: https://www.econbiz.de/10011853806
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Everyday life of the subaltern consumers: contexts, realities, and issues for marketing
Chaudhuri, Himadri Roy
- In:
The marketing review
10
(
2010
)
3
,
pp. 259-267
Persistent link: https://www.econbiz.de/10008651155
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