Everyday life of the subaltern consumers: contexts, realities, and issues for marketing
Year of publication: |
2010
|
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Authors: | Chaudhuri, Himadri Roy |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 10.2010, 3, p. 259-267
|
Subject: | Konsumentenverhalten | Consumer behaviour | Armut | Poverty | Zielgruppe | Target group | Marketingmanagement | Marketing management | Sozialpsychologie | Social psychology |
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