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~isPartOf:"The marketing review"
~person:"Sarkar, Juhi Gahlot"
~subject:"International marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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International marketing
Konsumentenverhalten
Brand
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Brand hero
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Brand management
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Consumer behaviour
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Emotion
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Fantasy imagery
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Historic imagery
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Interpersonal love
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Sarkar, Juhi Gahlot
Sarkar, Abhigyan
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The marketing review
Asia Pacific journal of marketing and logistics
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Society and business review
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Young consumers : insight and ideas for responsible marketers
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European journal of marketing
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International journal of hospitality management
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International journal of retail and distribution management
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Journal of business research : JBR
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Journal of consumer marketing
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Journal of fashion marketing and management
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Journal of marketing for higher education
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Marketing intelligence & planning
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Qualitative market research : an international journal
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Development of a theoretical framework for brand devotion
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
The marketing review
15
(
2015
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011504723
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