Development of a theoretical framework for brand devotion
Year of publication: |
2015
|
---|---|
Authors: | Sarkar, Abhigyan ; Sarkar, Juhi Gahlot |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 15.2015, 2, p. 185-199
|
Subject: | Single brand devotion | Romantic multi-brand love | Interpersonal love | Brand hero | Brand nostalgia | Fantasy imagery | Historic imagery | Selective perception | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Emotion | Markenartikel | Brand |
-
Brand love in emerging market : a qualitative investigation
Sarkar, Abhigyan, (2014)
-
Can brand anthropomorphism trigger emotional brand attachment?
Ma, Jianfeng, (2023)
-
Using brands to reconnect with our shared past : brand nostalgia in romantic relationships
Vredeveld, Anna, (2022)
- More ...
-
Hallowed be thy brand : measuring perceived brand sacredness
Wang, Cheng Lu, (2019)
-
S., Sreejesh, (2019)
-
Attractive and facilitating store atmospheric stimuli
Bhatt, Gaurav, (2020)
- More ...