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~isPartOf:"The service industries journal"
~isPartOf:"Vertriebssteuerung in der Finanzdienstleistungsindustrie"
~source:"econis"
~subject:"1961-2010"
~subject:"Versicherung"
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1961-2010
Versicherung
Bank marketing
9
Bankmarketing
9
Beziehungsmarketing
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Deutschland
2
Germany
2
Großbritannien
2
Personal banking
2
Privatkundengeschäft
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United Kingdom
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Anlageberatung
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Bank
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Bankgeschäft
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Banking services
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Bausparkasse
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Bibliometrics
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Bibliometrie
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Building society
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Customer service
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Customer value
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Financial markets law
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Financial services
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Finanzdienstleistung
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International market entry
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Internationaler Markteintritt
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Kundenservice
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Marketingmanagement
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Hooley, Graham J.
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Liébana-Cabanillas, J.
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Mann, S. J.
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Martínez-Fiestas, Myriam
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Muñoz-Leiva, Francisco
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Sánchez-Fernández, Juan
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The service industries journal
Vertriebssteuerung in der Finanzdienstleistungsindustrie
Europäische Hochschulschriften / 5
1
Gabler Edition Wissenschaft
1
Geld, Banken und Versicherungen : Beiträge zum ... Symposium Geld, Banken und Versicherungen
1
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ECONIS (ZBW)
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Detecting salient themes in financial marketing research from 1961 to 2010
Muñoz-Leiva, Francisco
;
Sánchez-Fernández, Juan
; …
- In:
The service industries journal
33
(
2013
)
9/10
,
pp. 925-940
Persistent link: https://www.econbiz.de/10009771246
Saved in:
2
The adoption of marketing by financial institutions in the UK
Hooley, Graham J.
- In:
The service industries journal
8
(
1988
)
4
,
pp. 488-500
Persistent link: https://www.econbiz.de/10001077538
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