The adoption of marketing by financial institutions in the UK
by G. J. Hooley and S. J. Mann
| Year of publication: |
1988
|
|---|---|
| Authors: | Hooley, Graham J. |
| Other Persons: | Mann, S. J. (contributor) |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 8.1988, 4, p. 488-500
|
| Subject: | Bank | Versicherung | Insurance | Bausparkasse | Building society | Marketingmanagement | Marketing management | Bankmarketing | Bank marketing | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001077538