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~isPartOf:"The service industries journal"
~person:"Bagozzi, Richard P."
~person:"Laroche, Michel"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
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Beziehungsmarketing
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Bagozzi, Richard P.
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The service industries journal
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Improving customer website involvement through experiential marketing
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
The service industries journal
34
(
2014
)
11/12
,
pp. 885-900
Persistent link: https://www.econbiz.de/10010394605
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