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~isPartOf:"The service industries journal"
~person:"Ko, Yong Jae"
~person:"Laroche, Michel"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
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Konsumentenverhalten
Beziehungsmarketing
1
Consumer behaviour
1
Dienstleistungsqualität
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Event marketing
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Event-Marketing
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Internet marketing
1
Online retailing
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Online-Handel
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Online-Marketing
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assistive intent
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experiential values
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Ko, Yong Jae
Laroche, Michel
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The service industries journal
Journal of business research : JBR
28
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
Journal of retailing and consumer services
4
Sport management review
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International marketing review
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Journal of business ethics : JOBE
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Journal of marketing communications
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Journal of marketing theory and practice
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Corporate reputation review
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International journal of consumer studies
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International journal of hospitality management
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International journal of nonprofit & voluntary sector marketing
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International journal of retail & distribution management
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Journal of consumer behaviour : an international research review
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of international consumer marketing
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Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
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Psychology & marketing
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The journal of business & industrial marketing
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The journal of consumer marketing
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The journal of services marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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Improving customer website involvement through experiential marketing
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
The service industries journal
34
(
2014
)
11/12
,
pp. 885-900
Persistent link: https://www.econbiz.de/10010394605
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