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~isPartOf:"Tourism management : research, policies, practice"
~person:"Line, Nathaniel D."
~person:"Muller, Lisa"
~subject:"Dienstleistungsmarketing"
~subject:"Ecotourism"
~subject:"Service-Dominant Logic"
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Line, Nathaniel D.
Muller, Lisa
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Tourism management : research, policies, practice
AMS review : official publication of the Academy of Marketing Science
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Destination marketing and the service-dominant logic : a resource-based operationalization of strategic marketing assets
Line, Nathaniel D.
;
Runyan, Rodney C.
- In:
Tourism management : research, policies, practice
43
(
2014
),
pp. 91-102
Persistent link: https://www.econbiz.de/10010351366
Saved in:
2
Value-creating assets in tourism management : applying marketing's service-dominant logic in the hotel industry
FitzPatrick, Mary
;
Davey, Janet
;
Muller, Lisa
;
Davey, Howard
- In:
Tourism management : research, policies, practice
36
(
2013
),
pp. 86-98
Persistent link: https://www.econbiz.de/10009736234
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