Value-creating assets in tourism management : applying marketing's service-dominant logic in the hotel industry
Year of publication: |
2013
|
---|---|
Authors: | FitzPatrick, Mary ; Davey, Janet ; Muller, Lisa ; Davey, Howard |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 36.2013, p. 86-98
|
Subject: | Hotellerie | Hotel industry | Service-Dominant Logic | Service-dominant logic | Tourismusmarketing | Tourism marketing | Immaterielle Werte | Intangible assets | Betriebliche Wertschöpfung | Value creation |
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