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~isPartOf:"Tourism management : research, policies, practice"
~person:"Murphy, Jamie"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Beziehungsmarketing
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Consumer behaviour
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Customer loyalty
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Hotels
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Kundenbindung
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Tourism management : research, policies, practice
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Plastic loyalty : investigating loyalty card programs for a Finnish hotel chain
Pesonen, Juho
;
Komppula, Raija
;
Murphy, Jamie
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 115-122
Persistent link: https://www.econbiz.de/10012004907
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