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~isPartOf:"Tourism management : research, policies, practice"
~person:"O'Gorman, Kevin"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Markenartikel"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Marktinformation"
~type_genre:"Thesis"
~type_genre:"Umfrage"
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Tourism management : research, policies, practice
International journal of contemporary hospitality management
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On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo
;
Taheri, Babak
;
Farrington, Thomas
; …
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 339-347
Persistent link: https://www.econbiz.de/10011814767
Saved in:
2
Visitors' engagement and authenticity : Japanese heritage consumption
Bryce, Derek
;
Curran, Ross
;
O'Gorman, Kevin
;
Taheri, Babak
- In:
Tourism management : research, policies, practice
46
(
2015
),
pp. 571-581
Persistent link: https://www.econbiz.de/10010486197
Saved in:
3
Keeping your audience : presenting a visitor engagement scale
Taheri, Babak
;
Jafari, Aliakbar
;
O'Gorman, Kevin
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 321-329
Persistent link: https://www.econbiz.de/10010355112
Saved in:
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