//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Advertising"
~subject:"Place marketing"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Place marketing
Social web
Brand management
62
Markenführung
62
Brand image
42
Markenimage
42
Tourism marketing
26
Tourismusmarketing
26
Destination management
21
Destinationsmanagement
21
Consumer behaviour
20
Konsumentenverhalten
20
Social Web
17
Internet marketing
14
Online-Marketing
14
Hotel industry
13
Hotellerie
13
Beziehungsmarketing
11
Holiday behaviour
11
Relationship marketing
11
Tourism
11
Tourismus
11
Urlaubsverhalten
11
Destination branding
10
Standortmarketing
10
Brand
8
Markenartikel
8
Social media
8
Emotion
6
Place branding
6
USA
6
United States
6
Brand equity
5
City marketing
5
Stadtmarketing
5
China
4
Designation of origin
4
Destination image
4
Herkunftsbezeichnung
4
Marketing management
4
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
25
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Language
All
English
25
Author
All
Campo, Sara
2
Jiménez-Barreto, Jano
2
Rubio Benito, Natalia
2
Yu, Chung-En
2
Adams, Frank G.
1
Aranda, Evangelina
1
Ariza, Eduardo
1
Ballester, Ramon
1
Barcelos, Renato Hübner
1
Barreda, Albert A.
1
Bilgihan, Anil
1
Blaer, Madelene
1
Braun, Erik
1
Cheng, Mingming
1
Daly, Timothy
1
Dantas, Danilo C.
1
Daspit, Joshua J.
1
Davis, Andrew
1
Dinnie, Keith
1
Doering, Heike
1
Evers, Uwana
1
Farrington, Thomas
1
Feng, Wenting
1
Fernández, Alejandra C.
1
Fetscherin, Marc
1
Filieri, Raffaele
1
Fluvià, Modest
1
Frost, Warwick
1
Gómez, Mar
1
Hanna, Sonya
1
Harrigan, Paul
1
Hudson, Rupert
1
Hudson, Simon
1
Jiang, Ruochen
1
Koenig-Lewis, Nicole
1
Laing, Jennifer
1
Li, Shanshi
1
Madden, Thomas Justin
1
Miles, Morgan P.
1
Molina, Arturo
1
more ...
less ...
Published in...
All
Tourism management : research, policies, practice
Journal of business research : JBR
152
The journal of product & brand management
75
The journal of brand management : an international journal
70
Journal of retailing and consumer services
59
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing communications
46
International journal of advertising : the review of marketing communications
43
Journal of marketing management : MM
33
Journal of promotion management : innovations in planning and applied research
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of advertising research
27
International journal of advertising : the quarterly review of marketing communications
26
SpringerLink / Bücher
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Business horizons
21
Journal of promotion management : JPM
21
Marketing intelligence & planning
21
Psychology & marketing
21
Asia Pacific journal of marketing and logistics
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Springer eBook Collection
19
Marketing theory
18
Journal of advertising
17
Journal of internet commerce
17
Journal of marketing
17
Journal of strategic marketing
17
Journal of fashion marketing and management
14
Journal of global marketing
14
Branded spaces : experience enactments and entanglements
13
Cogent business & management
13
European Sport management quarterly : ESMQ
13
European journal of marketing : EJM
13
Handbook on place branding and marketing
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of consumer studies
13
International journal of electronic marketing and retailing : IJEMR
13
Qualitative market research : an international journal
13
European journal of marketing
12
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Competing for legitimacy in the place
branding
process : (re)negotiating the stakes
Reynolds, Laura
;
Koenig-Lewis, Nicole
;
Doering, Heike
; …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013271658
Saved in:
2
The interaction effect of emoji and social media content on consumer engagement : a mixed approach on peer-to-peer accommodation brands
Wang, Xiaowei
;
Cheng, Mingming
;
Li, Shanshi
;
Jiang, Ruochen
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013554992
Saved in:
3
Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae
;
Yoganathan, Vignesh
;
Osburg, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 137-150
Persistent link: https://www.econbiz.de/10011987793
Saved in:
4
Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En
;
Xie, Selina Yuqing
;
Wen, Jun
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
Saved in:
5
How being envied shapes tourists' relationships with luxury brands : a dual-mediation model
Feng, Wenting
;
Yu, Irina Y.
;
Yang, Morgan X.
;
Yi, Mengjie
- In:
Tourism management : research, policies, practice
86
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012595646
Saved in:
6
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
7
The role of Instagram in the UNESCO's creative city of gastronomy : a case study of Macau
Yu, Chung-En
;
Sun, Runsheng
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 257-268
Persistent link: https://www.econbiz.de/10012063600
Saved in:
8
Branding
the destination versus the place : the effects of brand complexity and identification for residents and visitors
Zenker, Sebastian
;
Braun, Erik
;
Petersen, Sibylle
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 15-27
Persistent link: https://www.econbiz.de/10011634626
Saved in:
9
Cultural intermediaries in place
branding
: who are they and how do they construct legitimacy for their work and for themselves?
Warren, Giannina
;
Dinnie, Keith
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 302-314
Persistent link: https://www.econbiz.de/10011814727
Saved in:
10
Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->