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~isPartOf:"Tourism management : research, policies, practice"
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Viral marketing
68
Virales Marketing
68
Consumer behaviour
33
Konsumentenverhalten
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Social Web
30
Social web
30
Internet marketing
27
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27
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17
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Tourism management : research, policies, practice
Journal of business research : JBR
187
Journal of retailing and consumer services
126
International journal of hospitality management
99
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
52
International journal of contemporary hospitality management
46
Journal of hospitality marketing & management
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
44
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
43
Journal of marketing
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
The journal of services marketing
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Cogent business & management
29
International journal of advertising : the review of marketing communications
29
Journal of internet commerce
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
SpringerLink / Bücher
28
Journal of marketing management : MM
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of promotion management : innovations in planning and applied research
26
Marketing letters : a journal of research in marketing
25
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
69
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1
Shaping social media analytics in the pursuit of organisational agility : a real options theory perspective
Zhang, Minhao
;
Wang, Yichuan
;
Olya, Hossein
- In:
Tourism management : research, policies, practice
88
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013194285
Saved in:
2
Hosts' online affinities and their impacts on the number of online reviews on peer-to-peer platforms
Chen, Dongzhi
;
Zhang, Wei
;
Bi, Jian-Wu
;
Zhang, Hanqin Qiu
; …
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457564
Saved in:
3
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
4
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li
;
Magor, Thomas
;
Benckendorff, Pierre
; …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014320860
Saved in:
5
Managerial response strategies to eWOM : a framework and research agenda for webcare
Lopes, Ana Isabel
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014304449
Saved in:
6
Dark personalities and online reviews : a textual content analysis of review generation, consumption and distribution
Yousaf, Salman
;
Kim, Jong Min
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304482
Saved in:
7
Hotels' environmentally-framed eWOM : the moderating role of environmental culture
D'Acunto, David
;
Filieri, Raffaele
;
Amato, Stefano
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014304555
Saved in:
8
Sentiment mining of online reviews of peer-to-peer accommodations : customer emotional heterogeneity and its influencing factors
Li, Rui
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
; …
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013554999
Saved in:
9
Restaurant survival prediction using customer-generated content : an aspect-based sentiment analysis of online reviews
Li, Hengyun
;
Yu, Bruce X. B.
;
Li, Gang
;
Gao, Huicai
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013555009
Saved in:
10
Asymmetric effects of extreme-moderate online reviews in the language-satisfaction relationship
Nicolau, Juan Luis
;
Carlos Villamarín, Pablo de
; …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271638
Saved in:
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