//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~language:"und"
~person:"Gierl, Heribert"
~person:"Grewal, Dhruv"
~person:"Lusk, Jayson L."
~person:"Narayan, Paresh Kumar"
~person:"Phau, Ian"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Kapitaleinkommen"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 20 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Großbritannien
Kapitaleinkommen
Advertising effects
7
Werbewirkung
7
Konsumentenverhalten
4
Advertising
2
Consumer goods marketing
2
Estimation
2
Konsumgütermarketing
2
Schätzung
2
Werbung
2
Advertising media
1
Advertising planning
1
Attitude
1
Bewertung
1
Brand
1
Consumer Participation
1
Consumer Taste
1
Consumer goods industry
1
Deutschland
1
Direct mail
1
Direct marketing
1
Direktmarketing
1
Eco-label
1
Elderly people
1
Ethics
1
Ethik
1
Evaluation
1
Germany
1
Humor
1
Japan
1
Justice and care
1
Konsumgüterindustrie
1
Kraftfahrzeug
1
Language
1
Ländervergleich
1
Markenartikel
1
Materials
1
Moral orientation
1
Motor vehicle
1
Packaging
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
Case study
Konferenzbeitrag
No longer published / No longer aquired
Textbook
Aufsatz in Zeitschrift
4
Language
All
Bulgarian
German
English
Hungarian
Malay (macrolanguage)
Undetermined
Author
All
Gierl, Heribert
Grewal, Dhruv
Lusk, Jayson L.
Narayan, Paresh Kumar
Phau, Ian
Strebinger, Andreas
3
Hofer, Natalie
2
Mayerhofer, Wolfgang
2
Amann, Volker
1
Backhaus, Christof
1
Bettels, Jannick
1
Bilgram, Volker
1
Braun, Ottmar
1
Dabic, Marina
1
Dechêne, Christian
1
Dens, Nathalie
1
Dressler, Matthias
1
Eichinger, Isabel
1
Esch, Franz-Rudolf
1
Evanschitzky, Heiner
1
Füller, Johann
1
Großmann, Tina
1
Haase, Janina
1
Hüttl-Maack, Verena
1
Klaghofer, Kathrin
1
Klaming, Gunnar
1
Koch, Giordano
1
Koller, Monika
1
Kurz, Helmut J.
1
Köhler, Isabelle
1
Köten, Nurdane
1
Pelsmacker, Patrick de
1
Pitz, Julia
1
Rapp, Maximilian
1
Redler, Jörn
1
Reiss, Juliet S.
1
Riefler, Petra
1
Sauerland, Martin
1
Steffenhagen, Hartwig
1
Steinhart, Tanja
1
Stock, Carolin
1
Strätling, Thomas
1
Weinen, Ralf
1
Wiedmann, Klaus-Peter
1
more ...
less ...
Published in...
All
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Marketing : ZFP ; journal of research and management
16
Journal of business research : JBR
13
Journal of retailing
13
Pacific-Basin finance journal
12
American journal of agricultural economics
11
Applied economic perspectives and policy
10
Journal of international financial markets, institutions & money
9
Journal of the Academy of Marketing Science
9
Emerging markets review
8
Journal of marketing
8
Marketing intelligence & planning
8
Food policy : economics planning and politics of food and agriculture
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of fashion marketing and management
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Journal of promotion management : JPM
6
Der Markt : international journal of marketing
5
Health economics
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of international consumer marketing
5
Journal of marketing research
5
Psychology & marketing
5
Applied economics letters
4
European review of agricultural economics : ERAE
4
International review of financial analysis
4
Journal of agricultural and applied economics
4
Journal of banking & finance
4
Journal of business economics : JBE
4
Journal of economic behavior & organization : JEBO
4
Journal of retailing and consumer services
4
MSI reports : working paper series
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
Energy economics
3
The international review of retail, distribution and consumer research
3
The journal of behavioral finance : a publication of the Institute of Behavioral Finance
3
The journal of consumer marketing
3
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How do consumer respond to information about the moral orientation of companies? : the moderating role of consumer gender
Steinhart, Tanja
;
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
3
,
pp. 6-15
Persistent link: https://www.econbiz.de/10011959813
Saved in:
2
"Look, the labels of our bottles are consumer-designed!" : the effect of information about consumer-designed labels on liking the labels and purchase intent
Gierl, Heribert
;
Stock, Carolin
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10011581682
Saved in:
3
Electronic word-of-mouth : does the number of reviewing customersand the dispersion of star rating affect evaluations?
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
4
,
pp. 6-18
Persistent link: https://www.econbiz.de/10010227988
Saved in:
4
Die Wirkung von irrelevanten Merkmalen in der Markenwerbung
Gierl, Heribert
;
Großmann, Tina
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
3
,
pp. 18-29
Persistent link: https://www.econbiz.de/10003535884
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->