//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~subject:"Markenführung"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Theorie
Brand management
33
Consumer behaviour
7
Konsumentenverhalten
7
Austria
6
Österreich
6
Deutschland
5
Germany
5
Advertising planning
4
Brand
4
Markenartikel
4
Werbeplanung
4
Advertising effects
3
Brand image
3
Markenimage
3
Theory
3
Werbewirkung
3
Advertising
2
Advertising music
2
Automotive industry
2
Beer
2
Bibliometrics
2
Bibliometrie
2
Bier
2
Communication
2
Consumer goods marketing
2
Corporate reputation
2
Einzelhandel
2
Firmenimage
2
HR marketing
2
Handelsmarke
2
Kfz-Industrie
2
Kommunikation
2
Konsumgütermarketing
2
Marke
2
Marketing management
2
Marketingmanagement
2
Multivariate Analyse
2
Multivariate analysis
2
more ...
less ...
Type of publication
All
Article
35
Type of publication (narrower categories)
All
Article in journal
35
Aufsatz in Zeitschrift
35
Language
All
German
27
English
8
Author
All
Strebinger, Andreas
4
Baumgarth, Carsten
2
Esch, Franz-Rudolf
2
Keusch, Florian
2
Mayerhofer, Wolfgang
2
Annen, Raphael
1
Baetzgen, Andreas
1
Ballhausen, Marcus
1
Bekmeier-Feuerhahn, Sigrid
1
Bilgram, Volker
1
Chan-Olmsted, Sylvia M.
1
Dabic, Marina
1
Dens, Nathalie
1
Feige, Stephan
1
Franzen, Ottmar
1
Füller, Johann
1
Gilch, Kim
1
Harder, Thomas
1
Hattke, Judith
1
Hopf, Norbert
1
Kazimova, Leyla
1
Klaming, Gunnar
1
Koch, Giordano
1
Kusatz, Herwig
1
Köhler, Isabelle
1
Köhler, Richard
1
Langer, Thomas
1
Lischka, Gesa
1
Mahrenholz, Peter John
1
Mittermaier, Reinhard
1
Möhlenbruch, Dirk
1
Pelsmacker, Patrick de
1
Pitz, Julia
1
Rapp, Maximilian
1
Rath, Johannes
1
Redler, Jörn
1
Schmidt, Marco
1
Schnedlitz, Peter
1
Sikkenga, Jörg
1
Sova, Alexander
1
more ...
less ...
Published in...
All
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of business research : JBR
580
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
266
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Research
57
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
more ...
less ...
Source
All
ECONIS (ZBW)
35
Showing
31
-
35
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Positionierung von Biermarken
Mayerhofer, Wolfgang
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
53
(
2008
)
1
,
pp. 57-59
Persistent link: https://www.econbiz.de/10003674520
Saved in:
32
Positionierung von Marken
Keusch, Florian
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
53
(
2008
)
1
,
pp. 60-62
Persistent link: https://www.econbiz.de/10003674524
Saved in:
33
Die Zukunft der Marke : Herausforderungen an erfolgreiche Markenführung
Esch, Franz-Rudolf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
60
(
2014
)
2
,
pp. 69-76
Persistent link: https://www.econbiz.de/10010385258
Saved in:
34
Markenmanagement : neue Regeln durch das Internet?
Klaming, Gunnar
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
4
,
pp. 35-45
Persistent link: https://www.econbiz.de/10003598444
Saved in:
35
Strategien einer erfolgreichen Markenrevitalisierung - eine Untersuchung zur Wiederbelebung marktabsenter Konsumgütermarken
Sova, Alexander
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
1
,
pp. 36-39
Persistent link: https://www.econbiz.de/10003442836
Saved in:
First
Prev
1
2
3
4
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->