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~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
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Search: subject_exact:"Impact of advertising"
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Advertising effects
34
Werbewirkung
34
Consumer behaviour
10
Konsumentenverhalten
10
Deutschland
8
Germany
8
Austria
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Österreich
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Advertising
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Advertising planning
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Gierl, Heribert
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Dressler, Matthias
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of advertising : official publication of the American Academy of Advertising
25
International journal of advertising : the quarterly review of marketing communications
22
Journal of advertising research
22
Young consumers : insight and ideas for responsible marketers
15
International journal of advertising : the review of marketing communications
10
Marketing letters : a journal of research in marketing
8
International journal of consumer studies
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of international consumer marketing
6
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of promotion management : JPM
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
European journal of marketing : EJM
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Review of industrial organization : RIO
4
The journal of consumer marketing
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Journal of business research : JBR
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of global marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
Operations research
3
Application of gaming in new media marketing
2
Australasian marketing journal
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Darden Case
2
Decision sciences : DS
2
Discussion paper / Tinbergen Institute
2
ERIM Report Series Reference
2
ERIM report series research in management
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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ECONIS (ZBW)
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Wer lacht über humorvolle Werbung? : der Einfluss von Kultur und Geschlecht
Schwarz, Uta
;
Hoffmann, Stefan
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003854851
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2
Der Einfluss des Alters von Testimonials auf Einstellungen zu Produkten
Gierl, Heribert
;
Bombe, Sandra
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
3
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003880931
Saved in:
3
Die Werbewirkung ungewöhnlicher Farbbezeichnungen
Gierl, Heribert
;
Großmann, Tina
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
3
,
pp. 6-21
Persistent link: https://www.econbiz.de/10003756037
Saved in:
4
Effiziente sprachliche Strategien in der Werbung
Gau, Daniela
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
3
,
pp. 30-35
Persistent link: https://www.econbiz.de/10003535887
Saved in:
5
Werbeeffiktivität von Ethnowerbung : am Beispiel der Türken in Deutschland
Dressler, Matthias
;
Köten, Nurdane
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 24-35
Persistent link: https://www.econbiz.de/10003502715
Saved in:
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