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~isPartOf:"Transfer : Zeitschrift für Kommunikation und Markenmanagement"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
6
Konsumentenverhalten
6
Advertising effects
3
Werbewirkung
3
Advertising
2
Brand
2
Markenartikel
2
Werbung
2
Attitude
1
Bewertung
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Communication
1
Consumer Participation
1
Consumer Taste
1
Consumer goods marketing
1
Customer satisfaction
1
Designation of origin
1
Dienstleistungsqualität
1
Eco-label
1
Ethics
1
Ethik
1
Evaluation
1
Herkunftsbezeichnung
1
Internal communication
1
Interne Kommunikation
1
Internet marketing
1
Japan
1
Justice and care
1
Kommunikation
1
Konsumgütermarketing
1
Kundenzufriedenheit
1
Markenführung
1
Markenimage
1
Moral orientation
1
Online-Marketing
1
Packaging
1
Packaging Design
1
Product labelling
1
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Aufsatz in Zeitschrift
Article in journal
6
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English
5
German
1
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Gierl, Heribert
Ko, Eunju
Esch, Franz-Rudolf
2
Hofer, Natalie
2
Mayerhofer, Wolfgang
2
Strebinger, Andreas
2
Alt, Thomas
1
Amann, Volker
1
Backhaus, Christof
1
Bettels, Jannick
1
Bilgram, Volker
1
Bilstein, Nicola
1
Braun, Ottmar
1
Dabic, Marina
1
Dechêne, Christian
1
Decker, Reinhold
1
Dens, Nathalie
1
Dressler, Matthias
1
Eichinger, Isabel
1
Evanschitzky, Heiner
1
Flaswinkel, Anne Mareike
1
Füller, Johann
1
Großmann, Tina
1
Haase, Janina
1
Haltmayer, Vanessa
1
Hein, Sebastian
1
Hüttl-Maack, Verena
1
Klaghofer, Kathrin
1
Klaming, Gunnar
1
Koch, Giordano
1
Koller, Monika
1
Kraus, Vanessa
1
Krause, Franziska
1
Kristal, Samuel
1
Kurz, Helmut J.
1
Köhler, Isabelle
1
Köten, Nurdane
1
Mahadevan, Jochen
1
Moldovanu, Vladimir
1
Mueller-Klockmann, Torsten
1
Pelsmacker, Patrick de
1
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of business research : JBR
25
Marketing : ZFP ; journal of research and management
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Asia Pacific journal of marketing and logistics
5
Der Markt : international journal of marketing
5
International journal of advertising : the review of marketing communications
5
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
International journal of advertising : the quarterly review of marketing communications
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Psychology & marketing
2
Review of managerial science
2
Cross-cultural buyer behavior
1
International journal of consumer studies
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business ethics : JBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
The international review of retail, distribution and consumer research
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
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ECONIS (ZBW)
6
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1
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
2
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
3
How do consumer respond to information about the moral orientation of companies? : the moderating role of consumer gender
Steinhart, Tanja
;
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
3
,
pp. 6-15
Persistent link: https://www.econbiz.de/10011959813
Saved in:
4
"Look, the labels of our bottles are consumer-designed!" : the effect of information about consumer-designed labels on liking the labels and purchase intent
Gierl, Heribert
;
Stock, Carolin
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10011581682
Saved in:
5
Electronic word-of-mouth : does the number of reviewing customersand the dispersion of star rating affect evaluations?
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
4
,
pp. 6-18
Persistent link: https://www.econbiz.de/10010227988
Saved in:
6
Die Wirkung von irrelevanten Merkmalen in der Markenwerbung
Gierl, Heribert
;
Großmann, Tina
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
3
,
pp. 18-29
Persistent link: https://www.econbiz.de/10003535884
Saved in:
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