Ivanovic, Slobodan; Mikinac, Kresimir; Perman, Luka - In: UTMS Journal of Economics 2 (2011) 1, pp. 59-68
CRM as a trend in business and business philosophy consists of a series of complex and diverse business resources such … to improve services to end user and customer. Tourism as a service industry which business is based on selling services … and that systems, in a short period of time, can realize a return on investment and greatly improve the business …