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~isPartOf:"Urban events, place branding and promotion : place event marketing"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
~type_genre:"Konferenzbeitrag"
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Markenführung
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Urban events, place branding and promotion : place event marketing
Branded spaces : experience enactments and entanglements
10
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
3
Brand research : [an outcome of the second International Conference on Brand Management]
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Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
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Branded lives : the production and consumption of meaning at work
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Brands and branding
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Kulturspezifik in der europäischen Wirtschaftskommunikation
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Lebensqualität und Standortattraktivität : Kultur, Mobilität und regionale Marken als Erfolgfaktoren
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Management - Culture - Interpretation
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Management – Culture – Interpretation
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Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
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Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
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Marketing places and spaces
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Marketing, creativity and experiential design
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Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
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Qualitative market research : an international journal
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Routledge studies in human geography
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Place branding through culture and arts events : cases from Eastern Canada
Jolliffe, Lee
;
Chesworth, Nancy
- In:
Urban events, place branding and promotion : place …
,
(pp. 105-123)
.
2020
Persistent link: https://www.econbiz.de/10012161205
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