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~isPartOf:"Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften"
~person:"Backhaus, Klaus"
~person:"Hofmaier, Richard"
~person:"Rollins, Minna"
~type_genre:"Bibliography included"
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Business-to-business marketing
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Backhaus, Klaus
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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ECONIS (ZBW)
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Industriegütermarketing : Grundlagen des Business-to-Business-Marketings
Backhaus, Klaus
;
Voeth, Markus
-
2014
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10., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10010420099
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2
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
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8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
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3
Industriegütermarketing
Backhaus, Klaus
-
2003
-
7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
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4
Industriegütermarketing
Backhaus, Klaus
-
1999
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001419642
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5
Industriegütermarketing
Backhaus, Klaus
-
1997
-
5., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10000628096
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