Industriegütermarketing : Grundlagen des Business-to-Business-Marketings
von Prof. Dr. Dr. h.c. Klaus Backhaus und Prof. Dr. Markus Voeth
| Alternative title: | Investitionsgütermarketing |
|---|---|
| Year of publication: |
[2014] ; 10., überarbeitete Auflage
|
| Authors: | Backhaus, Klaus ; Voeth, Markus |
| Publisher: |
München : Verlag Franz Vahlen |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Deutschland | Germany | Investitionsgütermarketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Extent: | XXII, 719 Seiten Illustrationen 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Bibliografie enthalten ; Bibliography included ; Textbook |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 637-708 |
| ISBN: | 3-8006-4763-X ; 978-3-8006-4763-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010420099