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~isPartOf:"Web 2.0 : neue Perspektiven für Marketing und Medien"
~subject:"Internet marketing"
~subject:"Marktstruktur"
~subject:"Social web"
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Internet marketing
Marktstruktur
Social web
Digital platform
7
Digitale Plattform
7
Social Web
7
Business model
3
Geschäftsmodell
3
Consumer behaviour
2
Deutschland
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Germany
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Auction
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Auktion
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Automotive industry
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Daimler-Benz-Aktiengesellschaft / Mercedes-Benz Classic
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Innovation diffusion
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eBay Inc.
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German
6
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1
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Bender, Gunnar
1
Dörrenbächer, Sven
1
Erhard, Christian
1
Göttgens, Olaf
1
Hess, Thomas
1
Huber, Martin
1
Kollmann, Tobias
1
Möller, Matthias
1
Rohrmeier, Patrick
1
Sassenberg, Kai
1
Stöckl, Ralph
1
Stöckmann, Christoph
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Web 2.0 : neue Perspektiven für Marketing und Medien
Journal of business research : JBR
27
Information systems research : ISR
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Discussion papers / CEPR
18
Electronic markets : EM ; the international journal of electronic commerce and business media
17
Technological forecasting & social change : an international journal
16
Journal of management information systems : JMIS
13
Journal of retailing and consumer services
11
International journal of industrial organization
10
CESifo working papers
9
Internet policy review : journal on internet regulation
9
Marketing science
9
NBER working paper series
9
Telecommunications policy : the international journal of digital economy, data sciences and new media
9
Management information systems : mis quarterly
7
Tourism management : research, policies, practice
7
Electronic commerce research
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of electronic commerce : IJEC
6
International journal of production economics
6
Strategic management journal
6
Technovation : the international journal of technological innovation, entrepreneurship and technology management
6
Business horizons
5
European journal of operational research : EJOR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Production and operations management : the flagship research journal of the Production and Operations Management Society
5
Working paper
5
CORE discussion papers : DP
4
California management review
4
International journal of hospitality management
4
International journal of production research
4
JRC digital economy working paper
4
Journal of business models : JOBM
4
Journal of global information management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of open innovation : technology, market, and complexity
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Long range planning : LRP ; international journal of strategic management
4
Manufacturing & service operations management : M & SOM
4
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ECONIS (ZBW)
7
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1
Diffusion von Web 2.0-Plattformen
Kollmann, Tobias
;
Stöckmann, Christoph
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 39 - 56)
.
2008
Persistent link: https://www.econbiz.de/10014559554
Saved in:
2
Soziale Bindungen von Usern an Web 2.0-Angebote
Sassenberg, Kai
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 57 - 72)
.
2008
Persistent link: https://www.econbiz.de/10014559555
Saved in:
3
Kundengewinnung und -bindung im Web 2.0
Bender, Gunnar
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 173 - 190)
.
2008
Persistent link: https://www.econbiz.de/10014559560
Saved in:
4
Internet Marketing im Web 2.0 am Beispiel von eBay
Erhard, Christian
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 191 - 209)
.
2008
Persistent link: https://www.econbiz.de/10014559561
Saved in:
5
Markenmanagement im Web 2.0 und Web 3D am Beispiel von Mercedes-Benz
Göttgens, Olaf
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 211 - 229)
.
2008
Persistent link: https://www.econbiz.de/10014559562
Saved in:
6
Why customers produce users generated content
Stöckl, Ralph
;
Rohrmeier, Patrick
;
Hess, Thomas
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 271 - 287)
.
2008
Persistent link: https://www.econbiz.de/10014559565
Saved in:
7
Hybride Medienplattformen am Beispiel von myheimat.de
Huber, Martin
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 305 - 319)
.
2008
Persistent link: https://www.econbiz.de/10014559567
Saved in:
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