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Betriebliche Wertschöpfung
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Käuferle, Monika
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Wertschöpfung im Handel
Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Wertschöpfung durch Kundenintegration
Käuferle, Monika
;
Ptok, Annette
;
Reinartz, Werner J.
- In:
Wertschöpfung im Handel
,
(pp. 140-168)
.
2014
Persistent link: https://www.econbiz.de/10010257716
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Wertschöpfung im Handel aus betriebswirtschaftlicher Perspektive
Reinartz, Werner J.
;
Käuferle, Monika
- In:
Wertschöpfung im Handel
,
(pp. 36-61)
.
2014
Persistent link: https://www.econbiz.de/10010257722
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