Wertschöpfung durch Kundenintegration
Year of publication: |
2014
|
---|---|
Authors: | Käuferle, Monika ; Ptok, Annette ; Reinartz, Werner J. |
Published in: |
Wertschöpfung im Handel. - Stuttgart : Verlag W. Kohlhammer, ISBN 3-17-023285-1. - 2014, p. 140-168
|
Subject: | Betriebliche Wertschöpfung | Value creation | Einzelhandel | Retail trade | Kundenintegration | Customer integration |
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