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~isPartOf:"Wine Economics and Policy"
~subject:"US wine consumers"
~type_genre:"Article"
~type_genre:"Bibliography included"
~type_genre:"Research Report"
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One size does (obviously not) fit all: Using product attributes for wine market segmentation
Pomarici, Eugenio
;
Lerro, Marco
;
Chrysochou, Polymeros
; …
- In:
Wine Economics and Policy
6
(
2017
)
2
,
pp. 98-106
into four segments on the basis of psychographic characteristics such as involvement, subjective
knowledge
, innovativeness …
Persistent link: https://www.econbiz.de/10011986544
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